Wednesday 31 October 2012

Julian Opie Effect


I created a Julian Opie portrait version of an image of myself. I used and understand the hierarchy of multiple layers to keep elements separate from one another. I also used the smooth tool to smooth out the finer lines of the original image, making editing a smoother process. I used the pain tool to fill in selected elements. I also used the magnetic selection tool to select elements. Finally, I used the stroke affect to change the width of lines.

Practice Shots




These practice shots we captured on 5th November were intended to simply be shots to show where the actress would be placed. This would mean that we wouldn't require the actress as long; and so our

Friday 12 October 2012

Filming Schedule

Recce Shots (Location) - 8th October 2012 (Completed)
Recce Shots (Band) - 16th October 2012
Recce Shots (Jane) - 10th October 2012 (Cancelled)
Recce Shots (Jane) - 15th October 2012

Test Footage -
Filming Location 1 -
Filming Location 2 -


Test Footage-
Photoshoot, Digipac-
Phootshoot, Advert -

Inspirational Videos - Other Videos


This opening sequence to a TV show 'The Killing' uses some very interesting camera angles and shots. The more prominent of which is use of framing shots and/or restricted angles to create a dark and eerie feel. Every shot is framed, this used in conjunction with creative editing creates a dark and gritty world. The use of thought beats is present in the video, as this is the opening sequence the same theories cannot be applied. But the cuts to other images, that have been put through a visual filter illustrate the ability to use plain images and intercut them with more explicitly provocative images to showcase the link between them.


This is a basic make-up tutorial following the design of a well known artist 'Amy Lee' the lead singer of the popular rock band 'Evanescence' her particular composition make-up is ideal for the semiotic connotations needed to be evoked in the audience. The make-up tutorial main focus is the eyes as a defined pair of eyes can have very strong photogenic qualities.

Inspirational Videos - Music Videos

Music Videos


The Location chosen by the band in this video, conveys similar things to the our music videos. The use of extreme/close-ups for the majority of the shots that included the band, conforms to the theory of Andrew Goodwin. Gives the video a rough and gritty feel. There is no extreme long shots of the city, they are replaced with framing shots of the 'Underground' of the city. Adding to the niche nature of the video.



The main incentive for using this video was the focus on the female protagonist, as our video includes a narrative strand focusing on the a female lead. The genre of the video is the same as ours, but has a female lead singer. This ensure many of the shots used of the lead 'Amy Lee' cannot be applied to our video. But the main reason for choosing this video is the seamless transition between narrative strands. This is mainly due to the two strands being set in the same location, but a similar logic can be applied to a video with the two strands being set in different locations, similar actions being completed in both can link the two thus a cut can be seamlessly applied. But as the two strands follow two completely different grops of people, a similar angle can be the common link allowing for a seamless link.


The main focus of this video is the focus on the band performing, our song is very instrument savvy. Encouraging a creative use of the camera shots to showcase the instruments used. This ensures the video will be more complex in its editing process. As in addition to the thought beats used in the video the cuts must coincide with the instruments in the song. This video was a simple reference on the use of the editing to ensure the instruments are showcase in all their glory.



The main focus of this video is the focus on the band performing, our song is very instrument savvy. Encouraging a creative use of the camera shots to showcase the instruments used. This ensures the video will be more complex in its editing process. As in addition to the thought beats used in the video the cuts must coincide with the instruments in the song. This video was a simple reference on the use of the editing to ensure the instruments are showcase in all their glory. This video has must explicit gore to show the extent suicide has on the psyche of the friends and family of the victim. We will be using this in more implicit manner as the brutality of suicide is not as apparent in the lyrics than in our video.


This video illustrates the use of mise-en-scene that is need for a our video, as our video is not as surreal as this, the extent can be lessened. But the principle is the same, the use of colour has strong connotation that we must exploit to gain a response from the viewer. The main use of colour in our video is the difference between the band and the Jane narrative. We also looking at the visual transition present in the video and how they are connected to the lyrics and the action shown on screen.


The attire present in this video is a little to surreal for our video, but the video has many redeeming qualities, the most explicit being the transition between shots, the light fade merges with the cuts. Further personifying the overall tone of the video. This creative editing will only be effective if the performance is believable, the lead singer does a great job of emphasizing the lyrics. The attire worn by the band is not suited for our video.

 
This video did not influence the music video, more so the Digipak and Advert. Throughout the video text appears containing lines such as 'Forgiveness', 'Anger'. This interesting way for showcasing emotions, is a great platform for us to add depth to the Digipak, we decided to add 'Lines' across the panes, which maybe messages or maybe describing emotions.

Treatment Sheet - Costumes & Makeup


Treatment Sheet


Lip Sync Practice




This, by far has been my hardest task to complete, due to my total lack of skill involving Final cut. But I push through and learnt from scratch how to use Final Cut. I learnt how to use markers to line up two separate audio tracks to sych them together, also how to cut and crop audio and video files, but more important than all of that, I learnt about the importance of locking each layer to prevent accidental changes. I also started to understand how each layer acts in regard to the whole piece. I feel that I am competent at using Final Cut for simple tasks and hope to improve in time for my music.

The Actors


Jane 

Played By Karen O'Leary 



Brother
Played by Dan Spurway




The Band





Lead Singer



Drummer



Guitarist


Recce Shots (Location - Jane)

Location 1

This location we house the 'Jane' Narrative strand of the music video, the location is open and light in direct opposition to the location of the Band.



The marina area in which the filming should take place, has many paths and paved routes, but this path allows for many framed shots. May allow for Jane's journey to be more easily portrayed.



The location is closer to the water, and more open than the path above, allows for a more direct contrast to the location the band is placed.





The wide open visuals from this POV is amazing, the paved path can be used as Jane's 'Path' and will be very ascetically pleasing due the view of the water and boats. Also as filming will take place in the colder months, the sky may allow for pathetic fallacy to be used.



This is a shot taken from the same position, only the other side the large house has with a bell tower is an older design. Can have connotations of church, thus death and funerals.



Even the position of the pervious shots has a distinct style that can be exploited. This structure can be symbolised as a 'Hub'. And maybe the perfect place to end Jane's journey.



This shot is closer to the water front, this has a more disquieting feel than the more clean and lighter locations further towards the house inland.



This shot shows the buildings in the distance, and the water in conjunction with grassy foliage, can be a perfect place to place a fragmented narrative.

Location 2









Audience Profile

This is an Archetypical Fan of the rock genre, the information has been presented via his Facebook page.

Jim Nelson - Facebook

Video Interview

Thursday 11 October 2012

Digipak analysis


Looking at the Digipak, I've noticed that the album has received a lot of digital manipulation. From what I can see, the stars on the front and back have been converted to black and white; and the levels of white, and black have been increased to highlight the light and dark patches which feature on the pac. These include the eyes, nose, mouth, and stubble. The background behind the artist is a complex, yet effective effect, which appear to be a web and spiral design, which could be a representation of the emotions of listeners - spiralled and confused. The background also features a great gritty look. The impact of this can be linked to the underground world, and the fractured remains of the tainted society that has been affected by modern youth. This can be seen in pretty much all the elements, as the pasted text can link to the disfunctionality. The images are all layed out correctly

The text displayed on the digipac incorporates an artistic font, which uses a graffiti style as well. The location of the font on the front cover is distorted in general, and italicized for the header. The impact of this is a alert-styled title, which brings the eye's attention to the album. Also, the slanted alignment of the text "UNO", resembles a torn and scrambled society which the music discusses. This style is repeated on the back of the album cover, and uses a lot of disjuncture to emphisise their emotions. The colours used are deeply contrasted. The impact of this,

Whilst analysing the Digipac, I've spotted a relationship between the text and images. This relationship consists of the





images used

 -layout


 -style

text

-colour

relationship text and images

-how do the work together

-anchorage

how iconography represents band

-genre music

-overall image

any signifiers exclusive to band/genre

what does digipac say about institutional context of the music

-label

-mainstream

-undergrounds

-first album etc

what can we learn about the potential target audience

-specialist

-niche

-mainstream

-compilation

comment on anything else









images used

 -layout

 -colour

 -style

text

-font

-size

-position

-colour

relationship text and images

-how do the work together

-anchorage

how iconography represents band

-genre music

-overall image

any signifiers exclusive to band/genre

what does digipac say about institutional context of the music

-label

-mainstream

-undergrounds

-first album etc

what can we learn about the potential target audience

-specialist

-niche

-mainstream

-compilation

comment on anything else

Tuesday 9 October 2012

Video Analysis


The opening shots displays the band, in gold, with a red curtain behind them, with golden stars. The use of gold is used a lot throughout the settings within the video, in the sense that Brandon (the lead vocalist), wears a golden-coloured waist-coat. Also, the gold elements can be seen in the colour of the wood which makes up the double bass. The gold isn't simply limited to the band, but is used a lot in the setting. As we can see in the next few shots, two golden arc beams hang to the left and right of the stage where the band are playing. The gold is an obvious visual connotations of wealth and power.

The wealth is also present due to the elegant building, along with other characteristics, such as the Chinese Imperial guardian lion sculptures, which are also known as Foo Dogs and "Shishi". The historic symbolism of these sculptures were power, importance and sophistications, as the figures would be placed typically near Chinese Government buildings. It's made quite apparent that the person who owns this building considers himself to be in a position of power.

Later we see a fair maiden looking up at Brandon from her seat. Lust and romance are in this woman's eyes, as the iconography of her shy smile and twiddling with her hair gives us the audience no doubt she is flirting, or at least enticing him with her charm. This clearly works as Brandon and the woman often have an eye line fixed on one another. The women herself is in fact very pale, with subtle rosiness in her cheeks and boldly red lips. This decolourisation in her skin could be her washed-out energy, and sheer tiredness, being at the beckon call of the gentleman we later see in a smoking jacket. However, this meaning could in fact be an ambiguous expression of power and class too, due to the fact that during the 1400's, it was common for women to make their facial complexion whiter, using egg whites. In society then, the whiter a person was, the more power they had, as dark people were classed as labourers, spending time out in fields. However, as we see later, I believe the woman is white due to sorrow and tiredness. On the other hand, the fare complexion and fare hair could be used to symbolise innocence, and an angelic persona, which has been subtly tainted. The clothes she's wearing are also fare, with frayed ends. This too adds to the fact that she initially appears to be this delicate, frail woman.

In the next section, we are introduced to a man, aged in his late forties, up to mid-fifties. The man sits alone, in a large padded seat, wearing a smoking jacket and holding an apple in his right hand. The man appears to have wealth, as he sits with a smug face, calm, and a relaxed attitude. When the man tosses the apple to the lady, we see that the man has control over the lady. This may be in the sense that he is married, or engaged to be married to the fare lady; or that he dominates her, due to money, power, or as simple as gender stereo-typing. The way this man chucks the apple to the lady immediately places her in a fixed role, restricted in some way, much like the phrase "give the dog a bone". Also, as we consider the age difference, we see that the young lady, who is made to be in her early-to-late twenties, is being put into her place in society as immature and dysfunctional. The ageist and sexist remarks portrayed could be a strong visualisation of Gauntlett's theory, in regards to stereo-typing amongst age and gender in these current times. Though, it has been placed through an amplification perspective and has been incorporated in an historic period.

The surroundings of the man in a smoking jacket, are based around the colours red and gold. The implications of gold suggest that the man has power, which I discussed earlier. However, the use of red could be a link to the symbolism of life. The life within each person is the blood (red), and therefore acts as the force driving people. As red can act as energy, we can see this person is full of life, posing smugly as his performers (the women) act for him, as well as potential clients; where clients is meant in a derogative way. Red could also refer to blood in a negative connotation, and relate to the white of the fare lady. The blood could be abuse; torment, verbal abuse; or even physical abuse, which again can be a sinister meaning behind Gauntlett's theory. Another iconic visualisation of the colour red could be the apple which is tossed to the fare lady. This red apple may have a link to the abuse I said before, as the lady later places the apple down on to the table, and begins to lead the older gentleman to her right, away for seduction; as well as each extra person, after the iconic apple is tossed to her.

In the next section, where the man tosses the apple, us and the audience receive a glimpse of the relationship between the two. As we can see, the relationship is clearly favouring the man, as the use of that memorable tossing of the apple can be captured and interpreted as holding the power, and having this ability to own and control this fare maiden. Therefore, the white complexion of the lady could be related a lot to fear; along with the point discussed with the red being seen as a visualisation of the fear too. However, the fear could be contradicted by the fact that the lady is subtly flirting with Brandon. Another key point is the finger gesture that the man gives to the woman. When the man points his finger, it's clear that this is his way of overtly showing his disapproval. However, as his finger is suggesting the man next to her, she interprets the gesture to lead the older man; which still shows that the man is always placing the woman in a certain state. At this point, after the man is lead off screen, the idea that this room is a brothel is confirmed, due to the fact that she looks depressed, or bored by the fact that the man in the smoking jacket, whom we now see as a pimp, is once more making her carry out a derogative task.

Finally, throughout the video, it's made clear that the man in the smoking jacket, who we now strongly suspect is a pimp, acknowledges the fact that Brandon wishes to get closer to the fare lady, yet doesn't permit. This strongly relates to Stuart Hall's remark, that for representation in music videos to be meaningful, to audiences, an element of recognition must be present, in the form of a situation or idea which has been experienced. The situation here, is that Brandon can't get to know the girl. This can certainly be related to, as many have been prevented from getting to know someone, due to their parents, or society disapproving the communication.

Initial Ideas

Risk Assessment

Tuesday 2 October 2012

Call Sheet

Poster Analysis


Poster Analysis:



The poster features the Royal Albert Hall. The Hall has had colour filters applied to it, in order to blend well with the background pattern. The elements of background relate closely to the band’s logo, which consists of multiple dots. I believe the dots signify the stage lights, with the iconic and classic light backdrops that appeared in classic concerts of famous bands. The word “Killers” takes up approximately a fifth of the poster, which is conventional with many Rock Posters, especially AC\DC, whose posters take up as much as a third of the poster, such as AC\DC’s “Live at Donington” poster as the logo’s style is recognised and instantly linked to the band.

Although the background appears to just relate to the logo, with the use of spots, I’d especially like to point out the precision of the spots against the Hall. When you look from a distance, it appears the spots go behind the Hall. However, if you look closer, you’ll see that the spots get much smaller and align perfectly with the outline of the Hall.

In addition, the elements are all placed exactly in the centre. The purpose behind this is that the viewer’s eye is immediately drawn to the centre. Typically, we read from left-to-right, but for the appearance that more of the page is taking, without large sections of open space being visible, the artist has placed these in the exact centre of the page.

Another method used by the artist to attract viewer’s attention is by highlighting the lines which exist in the Royal Albert Hall. These consist of the horizontal curved lines coming around the Hall, as well as the vertical lines on the roof, which generate a two-point reference to the front of the Hall. The fact that the front of the Hall is presence may appear to be amateur choice, but in fact, it’s cleverly chosen as the door and balcony window are centralised and the door faces the viewer with a welcoming presence. Also, the choice of the Royal Albert Hall was wise as it gives the band an element of class and importance, and the Hall is universally iconic.

Monday 1 October 2012

Permission Request

Permission Request


Record Label

Record Label:

First draft

When creating the logo, I decided to go with a font that Gibson use as their logo, and so that would help generate an image for what the band represents. The image being that the band has attitude and means business. The use of the specific font has connotations that are linked to the music industry, Gibson is a well recognised band name, but fortunately the font was not trademarked, allowing us to use it on our record label. 




Second Draft

For this design, us as a group came together and brainstormed ideas. We decided that the logo should have a predator as that would also benefit the band, and boost it's image. As a bonus, I decided to position the Vulture and guitar so that it appeared as if the Vulture was clutching onto the guitar and allowing it to soar with it. The use of the predator is a common trait that is used in many record label designs, as perviously discussed in the logo mood-board. But we may reduce the use of images in logo creation as the logo should be a more passive accompaniment to the Digipac and Poster, this more explicit design may deter from the work.